Is Instagram still effective for getting art inquiries and sales?

Instagram can be extremely effective for artists. If you’re getting many inquiries through the platform and seeing real engagement, double down on it. Make it easy for people to follow you there and treat it as a primary channel for building awareness and starting conversations with potential collectors. Different artists will find different platforms work best for them, but if Instagram is generating genuine collecting interest and purchase inquiries for you, it’s worth significant investment of time and energy. Use it in combination with other channels like email and direct messaging for a comprehensive approach.

---

Asked by a painter seeing success on Instagram · Answered by Mathieu Laca and Patrick Shanahan · art-marketing-podcast · 2018-01-24