Why is learning sales skills important for artists?

Sales is one of the most important skills to develop as an artist because selling art is a high-friction process with many potential obstacles. You face objections around subject matter, color, framing, price, and the need for spousal approval or time to think. Understanding the sales process—including the steps involved and how to overcome objections—is essential for success. This isn’t about manipulation; it’s about genuinely helping collectors make decisions and guiding them through natural concerns. Invest time and energy in studying sales, whether through books, courses, or coaching, to increase your earning capacity.

Asked by podcast host · Answered by Jonah Allen / Patrick Shanahan · art-marketing-podcast · 2023-07-28