What is the resend to unopens technique and why should I use it?

Resend to unopens means sending the same email again, but only to people who didn’t open your first email. Most email service providers track opens and make this easy to do. Send it within 24-48 hours of the original email. Use ‘ICYMI’ (in case you missed it) in the subject line followed by your original subject line, or modify it slightly. This technique is incredibly effective because people are busy and may have missed your first email. Sometimes the resend actually performs better than the original send. It gives people another gentle reminder without annoying those who already saw it.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26