How should I think about combining online and offline strategies for my art business?

Both online and offline activities are important for a complete strategy. For email list growth, capture emails both online (through your website) and offline (at shows, galleries, events). For traffic generation, use a combination of online channels like social media and SEO, plus offline activities like in-person shows and networking. The key is understanding how these channels work in conjunction with each other — for example, how offline email collection feeds into your online email marketing. Find the mix of online and offline tactics that works best for your situation and focus on those consistently.

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Asked by an artist balancing online and offline sales · Answered by Patrick Shanahan · art-marketing-podcast · 2020-04-15