How do I price digital art when there's no physical original to anchor pricing?

Don’t overthink it—you just need a range of pricing options. Use the same 250% markup over wholesale cost strategy. What matters is having products at multiple price points: under $100 for impulse purchases, $100-$1,000 mid-range, and higher-end premium pieces. The market will give you feedback once you start selling. You’ve already sold work before, which means you have a product the market wants—the hardest thing is selling art at all, and you’ve done that. Now you need to focus on marketing to get it in front of more eyeballs. You can adjust prices up or down at any time based on what you learn.

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Asked by a digital artist · Answered by Patrick · Art Business Webinar · 2026-07-24