Will I ever need to run cold-traffic ads if I follow this warm-traffic strategy?

You may never need to run cold ads, and that’s fine. The warm-traffic strategy is effective on its own and naturally generates some cold traffic anyway—when people share your content, comment on it, or send it to friends, new people discover you organically. If you do want to run cold ads eventually, this strategy sets you up for success: you’ll have built customer lists, email subscribers, and website traffic to create effective lookalike audiences, plus you’ll have a sophisticated funnel and remarketing system in place to convert that cold traffic. But cold ads are optional—many artists succeed with warm traffic alone.

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Asked by an artist wondering about cold ads · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29