Should I offer both prints and originals, or just focus on originals?

Offer both. Early in your career, focus on originals and handcrafted work to build your reputation and create genuine connections. Once you have a gallery space or established presence, add prints to offer a lower price point for people who enjoy your work but can’t jump all the way into an original purchase. Prints allow you to connect with more people and get your art into more homes. The goal is to have your art on people’s walls more than anything else, and prints make that accessible to a broader audience while you still offer originals at higher price points for serious collectors.

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Asked by a mixed media artist building their product lineup · Answered by Patrick Shanahan · art-marketing-podcast · 2025-02-28