How does the marketing funnel concept apply to social media content?

Think of your marketing as a funnel. At the top, you bring in new people who’ve never seen your work—this is what Reels do best, reaching beyond your current followers. Next level: get them to follow you. Then: engage them with comments and messages. After that: drive them to your website or email list where they become subscribers. Finally, at the bottom of the funnel: convert them to buyers with sales content and special offers. Different content serves different funnel stages, so vary your calls-to-action accordingly. New viewers need ‘hit follow,’ engaged followers need ‘leave a comment,’ warm audience needs ‘check my website,’ and subscribers need ‘use this discount code.’

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Asked by an artist learning marketing strategy · Answered by Juan · Office Hours · 2026-03-26