What advantages do artists have when it comes to pivoting compared to other businesses?

Artists and photographers have one of the single greatest advantages relative to other businesses when it comes to pivoting. What does it take for you to create and test something new? You don’t need a business plan, thirty thousand dollars in upfront costs, an injection mold from China costing thousands, or to pay a software designer for six months to build a product. No—you can create new work, get it in front of eyeballs, and get feedback instantaneously. You can do so at such an incredible clip, and many artists can do this without even leaving their house. The barrier to testing is extremely low compared to almost any other business.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-15