Should I worry that my content isn't as professionally produced or high-quality as other creators I see?

No — the data shows that low-fidelity, authentic content actually performs better than highly polished, professional content. Studies of social media engagement reveal that “ugly” or quickly-produced authentic posts get significantly more likes and comments than perfectly lit, professionally edited content. This is because when people scroll through their feeds, they instinctively scroll past obviously produced content because it feels like an ad trying to sell them something. Authentic, raw content feels like a real moment and is far more engaging. Social platforms have completely flipped from 20 years ago when production value was everything. Now authenticity wins, which is actually a huge advantage for individual creators who don’t have big budgets — you can film on your phone and that’s exactly what performs best.

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Asked by a creator worried about production quality · Answered by Nick Friend · art-marketing-podcast · 2024-05-10