Advertising

140 answers on advertising.

• Should I use the Boost or Promote button on social media to get more reach?
• Should I run Facebook or Instagram ads to sell my art?
• Should I boost posts on Facebook?
• Why is it so hard to measure which specific marketing touchpoint led to a sale?
• How do I know if paying for an art review or feature is worth the investment?
• Why can’t I just lead with expensive, prestigious pieces when advertising to cold audiences?
• Should I stop using Instagram’s Boost button or promoting posts?
• How can I turn a public mural project into a major marketing and sales opportunity?
• How can I use murals or large public art to grow my art business, even if they don’t pay well initially?
• Should I invest in paid opportunities like magazine features or curated art showcases?
• Do Facebook or Instagram ads work for selling art?
• What makes a postcard with artwork different from typical direct mail that gets thrown away?
• How does postcard marketing compare to other traditional advertising options for artists?
• What return on investment can I expect from postcard marketing as an artist?
• Should I be sales-focused or more subtle in my postcard messaging?
• What’s the advantage of having multiple ‘ways to win’ on a marketing postcard?
• How can I design professional-looking postcards without expensive design software?
• What are the different ways I can use postcard marketing as an artist?
• How should I target neighborhoods for postcard distribution?
• What makes physical postcards more effective than digital ads for artists?
• How can I use QR codes effectively in my art marketing?
• What should I include on a marketing postcard for my art business?
• Why don’t social media ads work well for selling art?
• What are some effective but inexpensive ways to advertise my art business locally?
• Why don’t cold advertising campaigns work for selling art?
• When is an artist ready to start running paid ads?
• Why is running giveaways more effective than paid ads for most artists?
• Why don’t I see expensive wall art advertised on social media platforms?
• Can I successfully sell expensive original art or limited editions through cold traffic Facebook and Instagram ads?
• Should I boost posts on Facebook?
• Should I ever boost a post on Facebook for my art marketing?
• Should I target cold traffic with Facebook ads?
• What should I understand about how many people are actually ready to buy when they see my marketing?
• What’s the proper sequence for learning paid advertising as an artist?
• How should I think about return on investment with paid advertising for my art?
• Can I achieve success with Facebook ads if I find the right targeting or take the right course?
• Can I build a successful art business by just boosting posts on Facebook and Instagram to strangers?
• What are the fundamental basics every art business needs to have in place before attempting paid advertising?
• Why can’t I just use targeting tricks or hacks to reach wealthy art buyers on social media?
• When should I start running Facebook and Instagram ads for my art?
• Should I focus on Facebook ads or other advanced marketing before I have the basics in place?
• Why is Facebook advertising considered one of the hardest things to master in business?
• Do successful artists use cold Facebook ads to build their businesses?
• How much should successful artists be spending on warm Facebook and Instagram ads?
• What happens when I run Facebook ads but only get likes and comments instead of sales?
• Do I need to keep marketing consistently even after acquiring leads through ads?
• What should I expect for ROI when running cold Facebook ads to new audiences?
• When should I start running warm ads to my existing audience?
• What marketing foundation do I need before running Facebook ads?
• Should I run ads only when I have a sale, or at other times too?
• What’s the difference between warm and cold traffic for advertising?
• Can I just run Facebook ads during sales to solve my marketing problems without doing other marketing?
• Should I boost posts on Facebook or Instagram to promote my art?
• How do I measure ROI from warm traffic Facebook ads for my art?
• Why doesn’t running a flash sale ad on Facebook work for selling art?
• How much money do I need to spend on marketing each month to grow my art business?
• Can someone run Facebook ads for me successfully without me doing other marketing?
• What are the key areas I should focus on for driving traffic to my art website?
• Why do most artists and photographers fail at Facebook ads?
• How does this warm-traffic ad strategy prepare me for running successful sales campaigns?
• Will I ever need to run cold-traffic ads if I follow this warm-traffic strategy?
• How can I level up my warm-traffic ad strategy once I’m comfortable with the basics?
• What kind of content should I use in my warm-traffic ads?
• How much should I spend on warm-traffic ads and how long should I run them?
• What conversion objective should I set for my warm-traffic ads?
• What is a ‘kitchen sink audience’ and how do I create one for warm-traffic ads?
• How does starting with warm traffic force me to become a better marketer?
• What is the recommended way for artists to start with Facebook and Instagram ads?
• What other factors make cold Facebook ads ineffective for artists just starting out?
• Why doesn’t the conventional ‘right way’ of running Facebook ads—targeting cold buyers directly—work well for selling art?
• Should I start running Facebook ads by immediately targeting cold traffic and promoting my art with a discount?
• When is the right time to invest in cold traffic advertising?
• How do I turn my organic social posts into paid ads?
• How much should I spend on paid ads for a Black Friday sale if I’m just starting out?
• What audiences should I target with paid ads during Black Friday if I’m avoiding cold traffic?
• Should I invest in cold traffic ads during Black Friday and Cyber Monday?
• Should I invest money in advertising if I want to grow my art business?
• Should I set up advertising pixels even if I have no immediate plans to run ads?
• What’s the fundamental goal when starting to build a Facebook advertising strategy?
• Can successful Facebook ads continue to perform over long periods of time?
• How can I build up social proof on my ads more cheaply before showing them to my main target audience?
• Does this organic post ad strategy work with all types of Facebook posts?
• Can I use the same organic post strategy for Instagram ads as I do for Facebook ads?
• What should I do with a promotional post on my Facebook page after the sale is over?
• How can I build social proof on my Facebook ad before I even start running it to my target audience?
• What’s the difference between creating a dark post versus an organic post for Facebook ads, and which should I use?
• Why does social proof matter for Facebook and Instagram ads?
• What’s the best way to test different Facebook ad audiences when I’m not sure which will perform best?
• How should I approach Facebook ad targeting when I don’t have a warm audience to start with?
• Can I just boost posts instead of using the full ads manager?
• How do I turn an existing Facebook or Instagram post into an ad without recreating everything?
• How much should I spend on ads promoting non-salesy content before Q4?
• What audiences should I target when running ads for romance content?
• Should I create ads to promote my non-salesy romance emails, or wait until I send promotional offers?
• How do lookalike audiences actually work?
• Why should I include variation in purchase amounts in my LTV audience?
• What information do I need to collect for an LTV audience list?
• Can I include clients from my day job or other professional relationships in my art marketing audiences?
• How can I use LTV audiences if I have multiple business pillars, like teaching workshops and selling prints?
• How much data do I need to create an effective LTV audience?
• Should I include people who haven’t purchased anything in my LTV audience list?
• What is an LTV audience and how does it differ from a standard lookalike audience?
• Why are lookalike audiences more effective than interest-based targeting?
• What are the main options for targeting cold traffic on Facebook and Instagram?
• What is the most important factor for success when running Facebook and Instagram ads?
• How do I upload my contact list to Facebook Ads and what happens after I do?
• I’m scared to spend money on advertising. How much do I actually need to invest to see results in the fourth quarter?
• What information from business cards can I use to create Facebook custom audiences?
• Why did my Facebook ads fail when I spent money on them?
• How do I know if I should keep marketing on a platform after it makes changes I don’t like?
• How much should I spend on ads for a giveaway contest, and who should I target?
• What should I do if I don’t want to run paid ads yet?
• Why do most artists fail to get attention during the holidays, and how can I avoid that mistake?
• What customer data can I use for advertising if I don’t have email addresses?
• I already have an email list and upload it to advertising platforms. Should I do anything differently now?
• Is Instagram stories advertising worth exploring right now?
• How much should I budget for Facebook and Instagram ads during a holiday campaign?
• How can I combine email marketing with social media advertising for better holiday sales results?
• How do I technically set up this campaign to target my email list on social media?
• Do these ads only work when people click on them, or is there another benefit?
• What makes this combined email and social media ad technique a good starting point for artists new to paid advertising?
• How does someone move from cold to warm to hot traffic?
• What are the essential technical setup steps I need to complete before running social media ads?
• Can I use the same ad message for all traffic types and still be successful?
• What targeting options are available for cold traffic on social media ads?
• What defines hot traffic and how do I create an audience of hot traffic?
• How can I create a warm traffic audience from my email list?
• What is a tracking pixel and why do I need one installed on my website?
• How should I message cold traffic differently from hot traffic?
• Why do most artists fail with social media advertising?
• What are the three main types of traffic I should understand when advertising on social media?
• What happens once I get really good at Facebook advertising and have everything set up correctly?
• Should I include discount codes and limited-time offers in my initial Facebook ads?
• What’s the very first step I should take if I want to eventually succeed with Facebook advertising?
• What are the different types of traffic and why does it matter for advertising?
• What is a Facebook pixel and why is it so important?
• I tried Facebook ads for a week but felt like I was throwing money away. What am I doing wrong?
• What does it mean to be ‘set up to win’ with Facebook advertising, and what systems do I need in place?
• What’s wrong with running ads that say ‘buy my art now’ with a discount code to cold traffic?
• Why do most artists fail when they try running Facebook ads for their art?