How do I time a giveaway to lead into a holiday sale?

Start the giveaway about five to seven days before the holiday. End it the day before or the morning of the sale. When you announce the winner, also announce a consolation prize for everyone else—a discount code for your holiday sale. This way, the giveaway builds excitement and gathers emails, then naturally funnels people into your sale with a special offer.

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Asked by an artist planning a July 4th sale · Answered by Indra · Office Hours · 2026-06-23