How can I use my email list effectively when I'm selling at in-person events?

In-person events are excellent opportunities to build your email list. Use giveaways tied to purchases—for example, buy a postcard and enter a giveaway, or buy a mug and enter a different giveaway. This incentivizes purchases while collecting email addresses and phone numbers. Email addresses represent the only audience you truly own (unlike social media followers), so building this list is extremely valuable. The emails you collect at events become a direct channel to market your work, announce new releases, and build long-term relationships with collectors.

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Asked by a photographer selling at in-person events · Answered by Indra · Office Hours · 2026-06-11