How does posting personal content actually help my art get seen more by algorithms?

When you only post your art, you’re staying in one lane on the algorithm’s freeway. The algorithm recognizes you’re in the ‘art lane’ and keeps showing your content only to people in that lane. You’re saturating one particular audience out of tens of millions possible. Every time you share something that’s not just your art—whether it’s about beer, wine, religion, gardening, kayaking, golf, parenting, or any other interest—you give the algorithm a different lane to explore. You’re opening up different audiences who might connect with you. More importantly, personal content typically gets more engagement than art-only content. When your personal posts get more likes, comments, shares, and saves, this signals to the algorithm that your content is interesting. The algorithm then starts showing more of all your content, including your art posts. So sharing personal content actually increases the visibility of your art.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-11-02