When should I sell an original at auction versus setting a fixed price?

If you have strong demand with multiple qualified buyers expressing interest immediately, set a high fixed price and sell it right away. Don’t make people wait for an auction while their excitement cools. Timing is critical—capitalize on peak interest when it’s happening. Auctions work better when you have time to build excitement, but in fast-moving situations (like newsjacking moments), the window of peak demand may pass before your auction even happens. Strike while the iron is hot with a strong fixed price.

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Asked by an artist with multiple interested buyers · Answered by Megh Knappenberger · art-marketing-podcast · 2022-06-11