Should I raise my prices before Q4, and if so, why?

Yes, seventy days before Q4 is an excellent time to raise your prices across the board by 15-20%. This is a contrarian but smart approach because Q4 is when the time for wheeling and dealing arrives—you’ll want to bundle items, offer promotions, and create compelling offers. If you raise your prices now, you’ll feel significantly better and be in a much stronger position to negotiate or offer sales and incentives later. Even if you’re currently selling well, raise your prices by 15% to prepare. If you’re not selling much right now, it’s especially easy to do this adjustment. The price increase gives you room to create attractive offers during the peak buying season.

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Asked by teaching context · Answered by Patrick Shanahan · art-marketing-podcast · 2025-07-23