Should artists remove high-end collectors from marketing emails that promote affordable merchandise?

No, absolutely not. Keep all collectors on your main email list and continue sending your regular marketing. The solution isn’t binary—don’t segment collectors away from promotional emails. Instead, supplement your automated marketing with personal, one-off emails to your collectors. Send handwritten notes, direct personal check-ins (not through bulk email platforms), and individual relationship-building messages. This approach maintains broad marketing reach while adding a personal touch for your best customers. Also consider sending Christmas cards and thank-you notes with personal messages to strengthen those collector relationships.

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Asked by a landscape painter concerned about collector unsubscribes · Answered by Patrick Shanahan · art-marketing-podcast · 2025-12-10