Is it important to have a defined niche or subject matter?

Having a super-defined niche can be powerful, especially if it aligns with your passion and serves a specific market. When your niche connects to a geographic area or demographic with genuine demand—like selling ocean photography in a beach destination town—it can accelerate success. However, success is possible with different styles and diverse subject matter as well. What matters most is that you’re creating work you’re passionate about and that you’re consistent in your marketing and effort. A clear niche can make your marketing more focused and your brand stronger, but it’s not the only path to success.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2023-07-28