How should I market and launch a new painting on social media and email?

Make a big deal out of every new painting launch—people consume so much content that they won’t feel you’re over-promoting. For a 7-day launch campaign: (1) Start with a reel where you hold the painting and announce it will be live at a specific date/time, mention it will be available as an original and prints, and invite comments for more details. (2) Create a carousel post showing the artwork in different room mockups (children’s bedroom, living room, office) to help people visualize it in their space. (3) Post another reminder reel the day before launch. (4) Use Instagram story countdown stickers to build anticipation. (5) Post 2 stories per day—one can be a reshare of your reel, the other a simple reminder photo. (6) Alternate between carousels and reels throughout the week. For email, send 4 emails: one announcing the launch in 7 days, one telling the story of the art piece, one reminder that it launches tomorrow, and one announcing it’s officially available. Consider offering your email subscribers an exclusive discount (10-15% off) on new launches, and promote this perk on social media to grow your list. After launch, you can sporadically reference the piece, such as comparing it to older work (‘this is my art 10 years ago vs. today’).

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Asked by an artist whose website has been live for a couple months · Answered by Mili · art-marketing-101 · 2026-06-29