What does it mean to 'run your own art gallery' online?

Running your own art gallery online means creating a proper e-commerce website designed specifically to sell art, not just a pretty portfolio or business card site. Think about the psychology: how are people trained to view and buy art? Through art galleries and museums. So your online presence should mimic that experience—typically white, minimalist designs that put all the focus on the art, not the site design itself. You need a site that can transact commerce, along with the back-office tools to run the gallery: order management, framing options, shipping, customer database, and all the operational elements. You also need marketing tools and a strategy to consistently drive traffic, build your email list, and grow your social following. This approach gives visitors the right frame of mind to purchase because it feels familiar and legitimate.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25