Should I lower my prices for a local or regional exhibition?

Don’t lower your prices for local or regional exhibitions. Instead, keep your regular pricing consistent, but offer a special time-limited discount to create urgency and make visitors feel valued. For example, tell them, ‘This is the regular price you’d find on my website tomorrow, but if you purchase today, I can give you 10-15% off just because you came all the way here’ or ‘because you’re local’ or ‘because we’re getting to know each other.’ This approach maintains your price integrity while still incentivizing immediate purchases and making attendees feel special. The discount should be positioned as a one-time, exclusive opportunity—perhaps valid only for 24 hours or during the event—to encourage on-the-spot buying decisions.

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Asked by an artist exhibiting in their local area · Answered by Indra · art-marketing-101 · 2026-08-03