How do I diversify my marketing so I'm not too dependent on one platform like Facebook or Instagram?

Practice omnichannel marketing: spread your attention and content across multiple platforms—email, social media, your website, video, live streaming, etc. The key is that you own the core asset: your email list and website. Social platforms come and go, and algorithms change constantly. If you’re only on Instagram and it disappears tomorrow, you lose everything. But if you’re collecting emails, posting on multiple social channels, and driving people back to your own site, you can easily migrate your audience to the next new platform when needed. This way, no single platform controls your fate, and you’re never too dependent on anything outside your control.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-06-13