What are some effective ways to build my email list before the holiday season?

There are several proven methods to grow your email list between now and the holidays: run print giveaway contests (particularly effective using social media), run general contests, add email capture popups to your website, and use the classic fishbowl technique at art fairs and shows. Every email you collect has huge potential to increase your holiday sales since email is such a critical source of traffic and revenue. Always be thinking about ways to grow your list—not just seasonally, but as an ongoing practice. The more emails you have, the larger your potential customer base during peak buying season.

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Asked by an artist wanting to grow their email list · Answered by Patrick Shanahan · art-marketing-podcast · 2019-08-13