What should I do even if an art show doesn't produce immediate sales?

Attend and participate in art shows even if direct sales are disappointing, because the real value is in the personal connections you make. People who meet you at shows may not buy that day, but they become followers of your emails and social media. Eventually you’ll create a piece they can’t live without, and because they feel a personal connection—they ‘really like that guy’ or your work ‘makes me feel good’—they’ll purchase. Any opportunity to tell a story or share something about yourself is critical for building these relationships that convert into sales over time.

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Asked by an artist evaluating show participation · Answered by John Lowry · art-marketing-podcast · 2024-07-08