What makes an effective subject line for holiday marketing emails?

An effective holiday email subject line should be relevant to the specific holiday and can include elements like: mentioning the holiday directly (‘Mother’s Day will be here soon’), speaking to the emotional benefit (‘Show mom how much you love her’ or ‘You know what moms love? Art’), creating urgency (‘24 hours left’), or using the ICYMI acronym for resends. For your final urgency email, put the scarcity language directly in the subject line, such as ‘Mother’s Day is almost here, you have 24 hours to act.’ The subject line should stand out in the inbox and give people a clear reason to open.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2017-04-26