How can I run a virtual art show from inside my physical gallery show?

Live stream your physical gallery show simultaneously across multiple platforms - Instagram Live, Facebook Live, Twitter, and YouTube - all at once on both your personal page and business page. This dramatically expands your audience beyond the physical attendees. The virtual attendees can purchase during the live stream just like an online-only show. Work out the schedule in advance, including how you’ll handle pricing and sales during the event. One artist pre-sold four of twenty pieces before the physical show even opened by marketing the event to his own audience first, which meant he kept full pricing on those pieces rather than splitting commission with the gallery.

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Asked by implied question from teaching context · Answered by Patrick Shanahan · art-marketing-podcast · 2020-07-16