What makes print-on-demand so valuable for an art business?

Print-on-demand is incredibly valuable because it eliminates all inventory costs and risks. You don’t need to keep any inventory, maintain warehouse space, or worry about depreciation of unsold goods. Whether you get one order or 500 orders, the costs scale naturally. Most importantly, you own all the intellectual property—no one can cut you off or refuse to work with you. If one print partner doesn’t work out, you simply move to another. Unlike traditional drop-shipping businesses that have been crushed by shrinking margins and lack of proprietary products, with art you ARE the inventor. You’re drop-shipping your own original creations, which gives you complete control and sustainable margins.

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Asked by synthesized from teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-08-19