Should I discount my original artwork, or only prints and products?

That’s completely up to you and your business model. Some artists never discount originals or sculptures, and that’s perfectly fine. You can run your sale on prints, products, or offer free shipping instead of a percentage discount. The specific offer doesn’t matter as much as the structure of the campaign. The key principles are: have a compelling offer, make it time-limited so there’s scarcity, and promote it heavily across all your channels in a coordinated way. Whether it’s 20 percent off everything, 30 percent off prints only, or free shipping on orders over a certain amount, the playbook works the same way. Choose what feels right for you and your art.

---

Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14