What should I do if my sales are growing but still modest?

Share your numbers and progression honestly, even when they’re not huge yet. Real business growth often looks like modest annual increases—going from $3,000 to $16,000 to $52,000 over three years, for example. This is normal and healthy. In the early years, you might operate at a loss, but with persistence, you can reach profitability. Focus on diversifying your revenue sources: website sales, merchandise, corporate installations, commissions, and photo shoots all contribute. Keep your marketing expenses reasonable by focusing on organic strategies and merchandise giveaways rather than heavy ad spending. The trajectory matters more than the current numbers, and every sale represents a new customer relationship with future potential.

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Asked by an artist with modest but growing sales · Answered by Derek Emge and Patrick Shanahan · art-marketing-podcast · 2024-09-06