Why do 90% of e-commerce websites fail?

Just having a website doesn’t mean you have a business—don’t fall for that lie. Whether it’s an e-commerce platform or website builder, about 90% of stores fail because the website itself doesn’t make you successful. The real problem behind the problem for every artist and photographer is marketing. A website is just a tool—like a Ferrari for selling art—but if you don’t have marketing driving traffic to it, generating leads, and growing your audience, the website sits empty. You must solve the marketing problem. That’s why you need both: a proper website that converts visitors into buyers, AND a comprehensive marketing strategy to get those visitors in the first place.

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Asked by artist considering building a website · Answered by Nick Friend · art-marketing-podcast · 2020-06-27