What's the most important principle when reaching out to content curators?

The most important principle is to provide value first, especially for larger accounts. You need to figure out how you can help them before asking for anything in return. This operates on the psychology of reciprocation - when you provide genuine value, people naturally want to help you back. The value can range from simple compliments and starting a genuine conversation for smaller accounts, to significant gestures like sending gifts or helping with their content needs for larger accounts. Never lead with an ask. Focus entirely on what you can give them, and make the value equation heavily tilted in their favor before you ever mention wanting to be featured.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-06-19