When running a giveaway, what price should I mention—my wholesale cost or the retail price?

Always use the retail price that customers would pay if buying from your website. Mentioning the actual value is a best practice because it helps people understand they’re signing up to win something truly valuable. If a print retails for $150, say it’s worth $150 even if your wholesale cost is $35-50. This frames the giveaway as a significant opportunity and increases perceived value. If you’re creating a one-of-a-kind piece with hand-embellishments or mounting, you can add that extra value to the price and even treat it as a limited edition, increasing the stated value further. The retail price communicates worth and makes the giveaway feel more substantial, which motivates more people to enter.

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Asked by an artist planning a print giveaway · Answered by Indra · art-marketing-101 · 2026-07-10