Why is buying directly from an artist better than buying from a gallery?

The consumer experience of buying directly from an artist is 50 to 100 times better than buying from a gallery. Buyers can have a direct relationship and conversation with the artist, support them knowing 100% of the sale goes to the creator, become an insider in the artist’s world, see behind-the-scenes of the creative process, and get early access to new work. This creates a phenomenal, engaged experience that galleries simply cannot match. Collectors are discovering they actually prefer this direct relationship—they don’t feel compelled to return to the old gallery model. This preference shift is a major factor in the permanent disruption of the traditional gallery system.

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Asked by synthesized from teaching · Answered by Nick · art-marketing-podcast · 2020-08-19