How can I tell the story behind a collaborative multimedia project so people understand why I'm creating different content?

Create a standalone video explaining why you’re doing this new type of content, how it connects to who you are as a person (not just as a business), and what value it brings to your audience. Don’t assume people understand the context. Post this explainer first, then when you release subsequent pieces, do quick reminder stories saying ‘in 2 hours I’m dropping another interview with someone who does X, and I’m interested in their work because Y—stay tuned.’ This sets expectations and helps your audience understand they’re getting a peek into what inspires you personally. Without this context, followers accustomed to your usual art content will be confused by the sudden shift and scroll past.

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Asked by an artist creating interview content · Answered by Juan · Office Hours · 2026-06-30