How can I research art market demand on Amazon?

Look up best-selling art and photography books in your niche. Check their rankings, read customer reviews, and see when they were released. Sort reviews by newest and read what people are saying—they often mention other artists and photographers they love, which gives you leads to follow. Look at how many reviews a book has as a proxy for popularity. Amazon has built-in sales data and social proof that can reveal what’s actually resonating with buyers.

Asked by an artist researching online · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-22