Is there a best time of day or day of the week to post a reel?

It depends on your specific audience—their age, location, and habits. Think like a viewer: when do people actually sit down and spend time on their phones? Generally, good times are when they wake up (during breakfast), lunch break, after work, and after 8 PM (after dinner, when kids are down and they can relax). Outside those windows, people are busy with work, school, and life. If your audience is in a different time zone than you, adjust accordingly—for example, if you’re in Australia but target U.S. buyers, post at 3 AM your time so it’s daytime in the U.S. Consider these general patterns, but also test and see when your specific audience engages most.

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Asked by an artist asking about posting times · Answered by Indra · art-marketing-101 · 2026-07-27