Why is video so important for selling art online?

Video is the most efficient and effective way to connect outside of in-person meetings. It’s universally accessible—people of all ages and technical abilities can manage a video call. Video gives you face-to-face interaction that builds trust and connection, allows you to show and merchandise your work in real-time, and enables the kind of personal conversation that actually moves art. It bridges the gap between the ideal of in-person selling and the reality of geographic distance. When you can’t be physically present with a collector, video is your next best tool for creating that human connection that drives sales.

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Asked by artists considering video for sales · Answered by Patrick Shanahan · art-marketing-podcast · 2021-02-26