How often should I run giveaway campaigns to see results?

Consistency is everything with giveaways, just like with shows and fairs or any marketing. Some will work incredibly well, some okay, some will be duds. The key is frequency and consistency—that’s how you win. You need to think of it like a monthly utility bill, not a one-time campaign. Just like doing three to five shows a year hedges against weather and other variables, running giveaways consistently ensures some will be hits. Not every campaign will be a home run, and that’s okay—it’s part of the game. Keep running them and never stop.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-16