When is the best time of year to run art sales?

Black Friday and Cyber Monday is the biggest art-selling time of the year by far, backed by ten years of data. This is the one time you just have to show up. The consumer-driven frenzy created by all the advertising and deals across retailers puts everyone into a buying mood - this is when spending happens and people don’t scrutinize their credit cards as much. If you have an email list and social media following, you absolutely need to participate with sales during this period. It’s not even close compared to other times of year.

---

Asked by artists launching their first major sale · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-21