What if my main social media audience is other artists, not collectors?

Having artists as your primary audience isn’t a problem - it’s an opportunity. Artists buy art too, and not just small affordable pieces; many purchase larger works as well. Additionally, an artist audience creates opportunities for teaching revenue through courses, workshops, tutorials, and art supply affiliate partnerships. You can serve two avatars simultaneously: artists who want to learn from you, and collectors who want to purchase your work. Create different content and offerings for each group. For artists, offer educational content and accessible price points. For collectors, showcase your work professionally and offer statement pieces. Many successful art businesses thrive serving primarily other artists.

---

Asked by an artist with mostly artist followers · Answered by Betty Franks and Patrick Shanahan · art-marketing-podcast · 2024-07-12