Should I work with social media marketing experts who don't specialize in art?

General social media experts typically don’t work well for artists because art is a completely different beast from other businesses. They may last a few months and do some basic tasks, but they won’t understand the unique challenges of selling art, building collector relationships, or leveraging the emotional connection people have with artwork. What you need is someone who understands both the art world and digital marketing specifically for creatives. The strategies that work for e-commerce products or service businesses don’t translate directly to selling original art and building a collector base.

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Asked by an artist considering hiring marketing help · Answered by Perry Milou · art-marketing-podcast · 2024-11-08