What should I do if my marketing isn't working?

Don’t quit — make it better. Do something different. Change your strategy, try different subject matter, get better advice, find people who are doing things that are working and follow what they’re doing. The key is to get incrementally better every day or every month. If your trajectory is improving even slightly each month, you’re on the right path. Be like an ant that goes around obstacles, not a fly that keeps hitting the same window. When something doesn’t work, don’t give up on marketing entirely — pivot, adjust, and try a different approach. Building a business is about optimizing toward perfection over time through continuous small improvements.

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Asked by synthesized from teaching · Answered by Nick Napoletano · art-marketing-podcast · 2021-04-27