How do I build trust with potential art buyers online?

Trust building follows a progression: people need to like you before they’ll trust you, and they need to trust you before they’ll buy from you. Build likability by sharing who you are as a person alongside your art - your interests, values, and personality. Be consistent and authentic in your communication. Respond to comments and messages personally and promptly. Share your process and thinking, not just finished work. Provide value through education or inspiration. Be present and engaged with your community. Professional presentation of your work through a quality website matters. Over time, this consistent, genuine engagement builds the trust that converts followers into collectors.

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Asked by an artist building collector relationships · Answered by Betty Franks · art-marketing-podcast · 2024-07-12