Does this warm-up technique only work for Q4, or can I use it year-round?

This technique works ahead of any sale, any time of year. While it’s being discussed in the context of Q4 holiday preparation, the principle applies whenever you plan to run a promotion. Whether it’s Q1, Q2, Q3, or preparing for any special offer, warm up your audience with non-salesy content first using email, social posts, and ads to amplify reach. Then when you make your offer, your audience is primed and receptive. The technique is timeless and should be part of your regular marketing rhythm.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25