How should I think about pricing my original artwork, especially if I've never sold originals before?

Use price tiers to cover the full spectrum of buyers. Aim for: $0–100 (small prints, merch, gifts), $100–1,000 (most prints and smaller originals), $1,000–3,000 or $5,000 (large prints in premium media like metal or acrylic, and most originals), and one or two pieces above $5,000 (your largest or most significant originals). This signals to collectors that you offer accessible entry points and serious, valuable work. When pricing a specific original, make an educated guess based on size, medium, time invested, and what feels right—then test it. Pricing is one of the only reversible decisions in your business: if pieces sell quickly, raise prices next year; if no one bites after a fair test period, adjust downward. Start somewhere and learn from the market.

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Asked by an artist pricing original paintings for the first time · Answered by Juan · Office Hours · 2026-06-09