What's the best way to announce new artwork releases via email? Is there a template or format I should use?

Keep emails simple. Heavily designed emails with lots of images, buttons, and complex layouts don’t perform as well as plain-text emails with occasional images. Structure your email as: text, then an image, then more text, then another image—keep it straightforward. Instead of showcasing all your new releases in the email itself, tease them briefly and direct recipients to a dedicated gallery page on your website (like a ‘New Releases’ or ‘New Body of Work’ gallery). For example: ‘Hey, we met at [show name]. I wanted to update you on my new body of work—visit this link to see it.’ This gets people to your website where they’re more likely to take action, rather than just reading and closing an email.

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Asked by an artist planning to announce new work · Answered by Juan · Office Hours · 2026-04-23