Why does personal, non-art content sometimes perform better than my art posts on Instagram?

People connect with the human behind the art, not just the product. Authentic, personal content about your day-to-day life often gets more attention because it’s refreshing in a feed full of polished, perfect content. This doesn’t mean you should stop posting art—instead, use this insight strategically. Post both personal content and art, and connect them by adding calls-to-action at the end of personal posts directing people to your art or studio content. Remember that art is part of your life, so you can naturally incorporate both. For example, baking a pie could inspire a still-life watercolor. People want to know who you are and why they should trust you as an artist and seller.

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Asked by an artist whose personal reels outperform art posts · Answered by Indra · Office Hours · 2026-04-16