Why do videos showing my face and personal content get so many more views than my regular art posts?

Authenticity is what social media users are craving right now, especially on Instagram. They want to be able to tell apart content made by AI or managed by bots from content created by real humans. When people see your face and get to know you personally - your interests, your studio, your life - they start connecting with you as a person. This genuine human connection is what makes content perform better. People don’t just want to see art; they want to know the artist behind it.

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Asked by an artist uncomfortable with being on camera · Answered by Juan · Office Hours · 2026-08-13