What is the beginner, intermediate, and advanced approach to the warmup stage of a holiday campaign?

At the beginner level, email your list, post organically on Facebook, and post organically on Instagram—all with the same message that a sale is coming soon. All of these are free. At the intermediate level, do all of the above plus add an Instagram Story teasing the upcoming sale, like ‘For the next 48 hours, I’m cooking up my biggest sale of the year—keep an eye on your email.’ At the advanced or pro level, do everything above and also run paid Facebook and Instagram ads so your message actually gets seen through all the noise. Add in any other channels you have—YouTube, Pinterest, Snapchat, snail mail, phone calls, whatever. Use every tool in your arsenal and hammer all of them at once.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-14