How can I make my social media videos more effective after I post them?

After posting a video, optimize it for ongoing performance. If it was a live broadcast, edit the description to remove references to it being live so it remains relevant. Change the thumbnail to something eye-catching that will increase click-through rates. Get the video transcribed and add captions so people can watch with the sound off. These improvements help your video continue working for you long after the initial post, reaching new viewers organically. You can also turn it into an ad to extend its reach even further while keeping any interactive elements you built in.

Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-22